MISSION
"
I am Paul Kadjo and this is my mission.
I have developed a concept for an innovative fashion brand based on the various dimensions of sustainability in the fashion system. Fashion that not only seeks to protect people, nature and animals, but also fundamentally improves the way our societies live together.
PAUL KADJO
Founder and Designer
"
I am Paul Kadjo and this is my mission.
I have developed a concept for an innovative fashion brand based on the various dimensions of sustainability in the fashion system. Fashion that not only seeks to protect people, nature and animals, but also fundamentally improves the way our societies live together.
PAUL KADJO
Founder and Designer
MISSION
With an exclusive commitment to sustainability and a strong focus on the African continent, PAUL KADJO® positions itself in the high-end genre against the throwaway society and fast pace.
High-quality materials obtained through the upcycling process form the basis of exclusive luxury goods with a clear message: holistic and unbiased inclusivity and cooperation between our companies in harmony with the environment.
PAUL KADJO® defines the zeitgeist in which people can wear stylish clothes with a clear conscience and make a real contribution to changing the world.
Luxury goods made from side and waste products are our unique selling point and give the consumer a unique sense of value - not least through the message in the design.
MISSION
With an exclusive commitment to sustainability and a strong focus on the African continent, PAUL KADJO® positions itself in the high-end genre against the throwaway society and fast pace.
High-quality materials obtained through the upcycling process form the basis of exclusive luxury goods with a clear message: holistic and unbiased inclusivity and cooperation between our companies in harmony with the environment.
PAUL KADJO® defines the zeitgeist in which people can wear stylish clothes with a clear conscience and make a real contribution to changing the world.
Luxury goods made from side and waste products are our unique selling point and give the consumer a unique sense of value - not least through the message in the design.
MISSION
With an exclusive commitment to sustainability and a strong focus on the African continent, PAUL KADJO® positions itself in the high-end genre against the throwaway society and fast pace.
High-quality materials obtained through the upcycling process form the basis of exclusive luxury goods with a clear message: holistic and unbiased inclusivity and cooperation between our companies in harmony with the environment.
PAUL KADJO® defines the zeitgeist in which people can wear stylish clothes with a clear conscience and make a real contribution to changing the world.
Luxury goods made from side and waste products are our unique selling point and give the consumer a unique sense of value - not least through the message in the design.
The aim of the brand is to combine handicraft and technically innovative manufacturing processes. In the connection between Germany or Europe and the Ivory Coast or West Africa, we see the opportunity to create a sustainable society through fashion and sustainability. This includes:
- The creation of fair and sustainable jobs
- Economic success and cultural recognition for West Africa
- Knowledge and cultural transfer and intercultural exchange
- The preservation of rare or dying trades and crafts
- Multidimensional and sustainable cooperation between different countries on an equal footing
The aim of the brand is to combine handicraft and technically innovative manufacturing processes. In the connection between Germany or Europe and the Ivory Coast or West Africa, we see the opportunity to create a sustainable society through fashion and sustainability. This includes:
- The creation of fair and sustainable jobs
- Economic success and cultural recognition for West Africa
- Knowledge and cultural transfer and intercultural exchange
- The preservation of rare or dying trades and crafts
- Multidimensional and sustainable cooperation between different countries on an equal footing
"
I really appreciated how many of the AMD students took the necessary approach of using fashion as a platform to reinforce messages around important current events. Fashion is political, it always has been.
Paul's work really stood out. His common sense approach struck the perfect balance between presenting his unique perspective and claiming space for his personal story. His delivery of his proposition was accomplished and heartfelt.
SERHAT ISIK
Creative Director by GmbH and Trussardi
"
Ich habe es sehr geschätzt, wie viele der AMD-Studenten den notwendigen Ansatz zur Verwendung von Mode als verwendet haben eine Plattform, um Botschaften rund um wichtige aktuelle Ereignisse zu verstärken. Mode ist politisch, das war sie schon immer.
Pauls Arbeit stach wirklich besonders heraus. Seine vernünftige Herangehensweise bildete eine perfekte Balance in der Präsentation seine einzigartige Sichtweise und beansprucht den Raum für seine persönliche Geschichte. Seine Lieferung seines Vorschlags war gelungen und herzlich.
SERHAT ISIK
Creative Director bei GmbH und Trussardi
Das Konzept der Marke besteht aus insgesamt zwei Kollektionslinien.
Während sich der exklusive Teil von PAUL KADJO® der kunsthandwerklichen Wiederaufbereitung von Neben- und Abfallprodukten widmet (A R T I S A N L I N E), richtet sich unsere serientaugliche Mode der Forschung und Entwicklung von alternativen Textilien sowie anderen Naturalien für Bekleidung, Kosmetik und Schmuck (M A N U F A C T U R E L I N E).
Die A R T I S A N L I N E formt das Couture Genre von PAUL KADJO®. Hier entstehen einzigartige High End Kollektionsteile, die den klassischen Gedanken von Modedesign verfolgen – die Generierung von Ideen als Antwort auf gesellschaftliche Fragen und Konflikte.
Die M A N U F A C T U R E L I N E hingegen nutzt die im High End Segment entstanden Designideen als Inspiration und produziert Accessoires, Kleidungsstücke und Kosmetik für die gesellschaftliche Masse. Upcycling behält auch hier eine omnipräsente Rolle und verleiht unseren Kreationen einen innovativen Touch.Neuer Text
The PAUL KADJO brand is a multifaceted concept made up of two collection lines.
Our main focus is on the artisanal recycling of by-products and waste, as well as the research and development of alternative textiles and natural materials for clothing.
PAUL KADJO creates unique, high quality collections with a focus on traditional fashion design. We believe in the power of ideas born in response to social issues and conflicts.
Our inspiration from the high-end segment flows into the production of accessories, clothing and cosmetics for society at large.
Upcycling is a central element of our work and gives our creations an innovative character. PAUL KADJO stands for contemporary fashion and accessories with a focus on creativity, sustainability and social responsibility.
"
I really appreciated how many of the AMD students took the necessary approach of using fashion as a platform to reinforce messages around important current events. Fashion is political, it always has been.
Paul's work really stood out. His common sense approach struck the perfect balance between presenting his unique perspective and claiming space for his personal story. His delivery of his proposition was accomplished and heartfelt.
SERHAT ISIK
Creative Director by GmbH and Trussardi
The PAUL KADJO brand is a multifaceted concept made up of two collection lines.
Our main focus is on the artisanal recycling of by-products and waste, as well as the research and development of alternative textiles and natural materials for clothing.
PAUL KADJO creates unique, high quality collections with a focus on traditional fashion design. We believe in the power of ideas born in response to social issues and conflicts.
Our inspiration from the high-end segment flows into the production of accessories, clothing and cosmetics for society at large.
Upcycling is a central element of our work and gives our creations an innovative character. PAUL KADJO stands for contemporary fashion and accessories with a focus on creativity, sustainability and social responsibility.
The PAUL KADJO brand is a multifaceted concept made up of two collection lines.
Our main focus is on the artisanal recycling of by-products and waste, as well as the research and development of alternative textiles and natural materials for clothing.
PAUL KADJO creates unique, high quality collections with a focus on traditional fashion design. We believe in the power of ideas born in response to social issues and conflicts.
Our inspiration from the high-end segment flows into the production of accessories, clothing and cosmetics for society at large.
Upcycling is a central element of our work and gives our creations an innovative character. PAUL KADJO stands for contemporary fashion and accessories with a focus on creativity, sustainability and social responsibility.
Raw materials are not only the basic building block of the clothing, fashion and textile industry. It is here that our alternative to fashion for the future is born.
The focus is on upcycling fashion, which involves extending the life cycle of existing textiles and natural products.
The definition of upcycling is reducing the need to grow or produce new raw materials. In this way, we minimise waste and CO2 emissions in the value creation and production of our key raw materials, ultimately creating a closed loop.
By extending the life of existing raw materials and by-products, we will shape the future of fashion and textiles.
Examples include banana fibre (upcycling of banana plantation by-products into silk-like textiles), viscose fibre (upcycling of legume shells into viscose-like textiles) or aluminium fibre (upcycling of metal cans into tree-like textiles).
Raw materials are not only the basic building block of the clothing, fashion and textile industry. It is here that our alternative to fashion for the future is born.
The focus is on upcycling fashion, which involves extending the life cycle of existing textiles and natural products.
The definition of upcycling is reducing the need to grow or produce new raw materials. In this way, we minimise waste and CO2 emissions in the value creation and production of our key raw materials, ultimately creating a closed loop.
By extending the life of existing raw materials and by-products, we will shape the future of fashion and textiles.
Examples include banana fibre (upcycling of banana plantation by-products into silk-like textiles), viscose fibre (upcycling of legume shells into viscose-like textiles) or aluminium fibre (upcycling of metal cans into tree-like textiles).
Shop Banana Silk now!
With its founding location and headquarters in Hamburg, the brand's debut begins exclusively in Germany.
The design developments for our collections are created in Hamburg. The main raw materials are sourced locally and transformed into luxury goods with craftsmanship and attention to detail. Production and distribution is done on a small scale (depending on the collection line with partner companies in Germany/Europe).
he comprehensive approach combined with the positioning in the high-end genre is novel and makes PAUL KADJO® an absolute niche player. The brand stands out positively and creates a desire for more.
With its founding location and headquarters in Hamburg, the brand's debut begins exclusively in Germany.
The design developments for our collections are created in Hamburg. The main raw materials are sourced locally and transformed into luxury goods with craftsmanship and attention to detail. Production and distribution is done on a small scale (depending on the collection line with partner companies in Germany/Europe).
he comprehensive approach combined with the positioning in the high-end genre is novel and makes PAUL KADJO® an absolute niche player. The brand stands out positively and creates a desire for more.
NEXT
STEPS
In the medium to long term, sustainable and highly innovative mass production is planned. To this end, we are working with small craft enterprises and medium-sized production parks in West Africa, as well as with textile research in Germany.
Research, engineering and development are very important in Germany. This makes the textile industry one of the most innovative sectors in the country.
This spirit of innovation can also be observed in West Africa.
On the one hand, because of the young and highly motivated people: entrepreneurs and artists from more than 16 countries have a wide range of technical know-how for the cultural and technical production processes of textile surfaces.
On the other hand, these countries are rich in raw materials that are suitable for our materials. We want to use the full potential of naturally occurring resources, as well as by-products of the fibre upcycling process, to create new opportunities of an environmental and social nature.
This is where we see the potential of KADJO COUTURE as a commercial line with which we will shape the future of fashion. The aim is to research on a small scale in Germany and then produce in West African countries in a fair and resource-saving way.
NEXT
STEPS
In the medium to long term, sustainable and highly innovative mass production is planned. To this end, we are working with small craft enterprises and medium-sized production parks in West Africa, as well as with textile research in Germany.
Research, engineering and development are very important in Germany. This makes the textile industry one of the most innovative sectors in the country.
This spirit of innovation can also be observed in West Africa.
On the one hand, because of the young and highly motivated people: entrepreneurs and artists from more than 16 countries have a wide range of technical know-how for the cultural and technical production processes of textile surfaces.
On the other hand, these countries are rich in raw materials that are suitable for our materials. We want to use the full potential of naturally occurring resources, as well as by-products of the fibre upcycling process, to create new opportunities of an environmental and social nature.
This is where we see the potential of KADJO COUTURE as a commercial line with which we will shape the future of fashion. The aim is to research on a small scale in Germany and then produce in West African countries in a fair and resource-saving way.
NEXT STEPS
Mittel- bis langfristig plant das Unternehmen eine nachhaltige und hochinnovative Serienproduktion. Hierfür arbeiten wir mit kleinen Handwerksbetrieben und mittelständigen Produktionsparks in Westafrika, sowie der Textilforschung im deutschen Raum, zusammen.
Die Themen Forschung, Engineering und Entwicklung haben in Deutschland einen hohen Stellenwert. Dies macht die Textilindustrie zu den innovativsten Branchen hierzulande.
Dieser Innovationsgeist lässt sich auch in West-Afrika beobachten.
Zum einen wegen der jungen und hochmotivierten Menschen: Unternehmer*innen und Kunstschaffende aus mehr als 16 Ländern verfügen über vielfältiges handwerkliches Know-how für die kulturell-technischen Herstellungsprozesse von textilen Flächen.
Zum Anderen sind diese Länder reich an Rohstoffen, die sich für unseren Materialeinsatz eignen. Dabei wollen wir das volle Potential von natürlich vorkommenden Ressourcen, sowie Nebenprodukten im Fibre-Upcycling Prozess, nutzen um neue Möglichkeiten ökologischer und sozialer Natur zu schaffen.
Hier sehen wir das Potential der M A N U F A C T U R E L I N E als kommerzielle Linie, mit der wir die Zukunft der Mode gestalten werden. Der Anspruch liegt darin im kleinen Rahmen auf deutschem Boden zu forschen, um anschließend fair und ressourcenschonend in den westafrikanischen Ländern zu produzieren.
In the medium to long term, sustainable and highly innovative mass production is planned. To this end, we are working with small craft enterprises and medium-sized production parks in West Africa, as well as with textile research in Germany.
Research, engineering and development are very important in Germany. This makes the textile industry one of the most innovative sectors in the country.
This spirit of innovation can also be observed in West Africa.
On the one hand, because of the young and highly motivated people: entrepreneurs and artists from more than 16 countries have a wide range of technical know-how for the cultural and technical production processes of textile surfaces.
On the other hand, these countries are rich in raw materials that are suitable for our materials. We want to use the full potential of naturally occurring resources, as well as by-products of the fibre upcycling process, to create new opportunities of an environmental and social nature.
This is where we see the potential of KADJO COUTURE as a commercial line with which we will shape the future of fashion. The aim is to research on a small scale in Germany and then produce in West African countries in a fair and resource-saving way.
PAUL KADJO® develops appropriate evaluation criteria for future-oriented sustainability performance.
Climate-related issues and socially oriented knowledge are important for this innovation dynamic.
For us, fair and sustainable actions at all levels are fundamental building blocks of a sustainable company.
This starts with the exclusive use of renewable energy, through full transparency with our customers, to educational work for greater recognition and appreciation of diversity in our societies and for the environment.
With a unique concept, product innovation through slow fashion par excellence and a significant focus on the African continent, PAUL KADJO® is positioning itself as a socio-ecological high-end fashion brand against the throwaway society and the fast pace of the fashion industry.
PAUL KADJO® develops appropriate evaluation criteria for future-oriented sustainability performance.
Climate-related issues and socially oriented knowledge are important for this innovation dynamic.
For us, fair and sustainable actions at all levels are fundamental building blocks of a sustainable company.
This starts with the exclusive use of renewable energy, through full transparency with our customers, to educational work for greater recognition and appreciation of diversity in our societies and for the environment.
With a unique concept, product innovation through slow fashion par excellence and a significant focus on the African continent, PAUL KADJO® is positioning itself as a socio-ecological high-end fashion brand against the throwaway society and the fast pace of the fashion industry.
FOUNDER & DESIGNER
The brand's design and image reflect the personal identity of designer Paul Kadjo. His sensitive approach strikes a balance between presenting a unique perspective on structural issues and allowing space for his personal story.
FOUNDER & DESIGNER
The brand's design and image reflect the personal identity of designer Paul Kadjo. His sensitive approach strikes a balance between presenting a unique perspective on structural issues and allowing space for his personal story.
The premise is to create a new fashion that creates a lasting yet stylistic zeitgeist. Fashion that shapes and improves social structures.
Fashion that is visibly more: PAUL KADJO®.
The PK team, contributors and partner companies understand the zeitgeist and bring individual expertise to the corporate brand. We understand and respect one another. We talk about past and present social constructs and challenge them - as well as our daily actions - with the aim of creating a sensitive but firm awareness of a sustainable relationship with each other and our environment.
©Copyright2023 - All rights reserved | Paul Kadjo**
Designer: Paul Kadjo @paulkadjo.official
**Foto and film content in coorperaion w/: @stereoeventshamburg / @deep_dive_club / @steffiklein_ / @robertschlesinger / @gettyentertainment / @julie_becquart / @illure_management / @simoncornils / @illure_management / @valentincheli / PR/ Alexander Körner und Stefan Knauer / Getty Images for Nowadays